The latest project by brothers Ronan & Erwan Bouroullec for Flos challenges at least two maxims of lighting design.

The first of these maxims, in terms of ceiling fittings, undoubtedly regard the geometric centrality of the light source: chandeliers must be hung up high, at the intersection of the diagonals in those geometric spaces we call rooms.However, Aim declares its independence from such reverence to tradition, proposing a system that, while suspended from the ceiling, is freed from any concept of centrality.

The light can be positioned wherever desired, by hooking it up to the electricity supply on the floor via long cables. The second aesthetic and hence behavioural “break-away” regards precisely those long cables. 

The aim is therefore not just a lamp, but an installation in a nutshell. Despite being a faultless industrial product, it references a philosophy of art more than the philosophy of design. In any case, this is not the first time that the French brothers have surprised us with their “lateral

Aim is Powered directly from mains, choose from either a single Aim pendant, or up to a maximum of 5 pendants.