Unlock the potential of your B2B marketing with **Account-Based Marketing For Dummies**. This comprehensive guide provides essential strategies for developing an effective Account-Based Marketing (ABM) approach tailored to today's changing marketplace. With the rise of informed buyers, traditional sales tactics are becoming obsolete. This book equips you with the tools to adapt and thrive in this new era. Learn how to analyze data effectively to identify high-value accounts that promise the greatest return on investment (ROI).

**Account-Based Marketing For Dummies** offers you step-by-step instructions for targeting specific accounts and personalizing your messaging, ensuring that your marketing efforts resonate with individual stakeholders. This resource also emphasizes the importance of aligning your sales and marketing teams, fostering collaboration to maximize your ABM success. Discover how marketing technology and online advertising can enhance your outreach, engaging prospects in real-time where they are most active.

Whether you are part of a sales or marketing team utilizing CRM tools or just starting your ABM journey, this book is designed to demystify account-based marketing, making it accessible and actionable. Get ready to transform your marketing strategy and elevate your business’s success with insights and expert tips from **Account-Based Marketing For Dummies**.

**Delivery Information:** Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119224853. Year: 2016. Publisher: John Wiley & Sons Inc (US). Pages: 384.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119224853
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 384


Description:


Grow your account list with an effective account-based marketing strategy


Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.


This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.


Align your sales and marketing teams for greater success in your ABM efforts

Analyze data to identify key accounts

Target your messages for real-time interaction

Integrate your campaign with marketing automation software



If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!


"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-