This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the formula instantly boosts blonde luminosity while deeply nourishing the fiber. *Allergy alert test before use.

How to Apply

Wet hair then thoroughly remove excess water before applying a ten-cent-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly. We recommend that you alternate with Bain Lumière on a weekly basis or as a second shampoo for a deeper & hydrating cleanse.

Key Ingredients

A unique combination of potent Hyaluronic Acid and Edelweiss flower:

• Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
• Edelweiss flower is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitized hair fibers.
• Ultra Violet neutralizers are highly concentrated pigments that act immediately on the fiber to neutralize and remove brassy & yellow undertones, revealing a radiant natural shine.

Full Ingredients List

Aqua / Water - Sodium Laureth Sulfate - Coco-Betaine - Sodium Chloride - Glycol Distearate - Cocamide Mipa - Dimethicone - Citric Acid - Sodium Benzoate - Sodium Hydroxide - Hexylene Glycol - Ci 60730 / Acid Violet 43 - Salicylic Acid - Carbomer - Limonene - Guar Hydroxypropyltrimonium Chloride - Hydroxypropyltrimonium Hydrolyzed Wheat Protein - Magnesium Acetate - Glycerin - Sodium Hyaluronate - Tocopherol - Aspartic Acid - Glycine - Arginine - Glutamic Acid - Phenoxyethanol - Leontopodium Alpinum Flower / Leaf Extract - Fumaric Acid - Malva Sylvestris Flower Extract / Mallow Flower Extract - Potassium Sorbate - Parfum / Fragrance