What it is: A strengthening shampoo that prevents breakage and increases hair elasticity to restore weak, fragile, and brittle hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and reinforces fragile hair
- Reduces hair fall caused by breakage
- Improves elasticity and strength

Highlighted Ingredients:
- Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein):
Penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevents breakage caused by brushing, styling, and external aggressors.
- Multi-Action Hyaluronic Acid Complex: Hydrates from within to deliver a surge of moisture and increase elasticity.
- Daisy and Honeysuckle Extracts: Help to strengthen hair from the root while fortifying brittle ends, improving overall hair health, and encouraging length.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.