Meet everyday freshness with KMS California Conscious Style Everyday Shampoo—a gentle cleanser crafted for normal to fine hair. In a practical 300ml / 10.1oz bottle, this color-safe formula cleanses without weighing hair down, delivering weightless hydration you can feel from root to tip.

Why this shampoo stands out

• Weightless hydration for daily use: cleanses without stripping, leaving hair light, airy, and easy to manage.
• Color-safe care: friendly to color-treated locks, helping your hue stay vibrant wash after wash.
• Natural-origin power (92%): a thoughtfully formulated blend that respects both hair and the planet (97% biodegradable).
• Active ingredients that matter: lactic acid supports internal reconstruction of the hair fiber; panthenol locks in moisture for softer, more pliable strands; moringa seed oil provides antioxidant protection against environmental pollutants; oat oil soothes the scalp and helps maintain balance; polyquaternium-53 smooths the hair surface for a calm, natural shine.
• Low-allergy fragrance: bergamot and green marine notes deliver a fresh, clean scent with minimal irritation potential.
• Clean formula: free from sulfates, silicones, microplastics, mineral oils, dyes/artificial colorants; no animal-derived ingredients.

What you’ll notice after use

Hair feels naturally soft, with a healthy shine and a truly lightweight feel—perfect for daily styling routines on normal to fine hair. The formula supports color longevity without sacrificing fullness or movement, so your hair looks bright, balanced, and effortlessly vibrant.

Who this is for

• Anyone with normal to fine hair seeking a gentle, daily cleanse that won’t weigh hair down.
• Color-treated hair that needs a safe, sulfate-free routine to preserve shade and vitality.
• Routine washers who value a natural-origin formula and a lightweight, breathable scalp feel.

How to use

1. Wet hair thoroughly.
2. Dispense a small amount of shampoo and massage into the scalp and lengths until you create a light lather.
3. Rinse completely and repeat if desired for extra freshness.
4. For enhanced moisture and smoothness, follow with a conditioner from the Conscious Style range or your preferred styling care.

Practical tips and insights

• Pair with the Conscious Style conditioner for a complete daily regimen that maintains softness and color vibrancy.
• Use as a refreshing cleanse between color appointments to refresh roots without over-stripping.
• Ideal for travel thanks to its compact 300ml size—great for gym bags or weekend trips.

Experience the conscious choice in hair care with KMS California Conscious Style Everyday Shampoo—where gentle cleansing meets lightweight hydration, color-safe confidence, and an honest, natural-origin formula you can trust.