So Black is a new product from the So Posh brand - a nourishing and moisturizing shampoo dedicated to black coats, enriched with coconut oil and a protein complex. This oil closes the hair cuticles, smoothing them, stimulates hair growth, and intensely revitalizes. The shampoo does not dry out the fur and gives it a beautiful shine. It is free from parabens and bleach. It cleanses the fur of dirt and impurities, adds shine, and enhances the natural shade of black. Unlike other shampoos of this type, it does not dry out the hair but rather nourishes and hydrates it. After use, the coat is in showroom condition, looks stunning, and radiates a deep shine. How to use: Apply diluted or undiluted shampoo (according to your needs) to damp fur. Massage in and leave for a few minutes. Rinse thoroughly with lukewarm water; repeat if necessary. Try to avoid applying the product to white fur, as it may turn gray. Ingredients: Aqua, Coconut Bases Cleanser, Salt, Citric Acid, Fragrance, Colorant, Preservative.