EVIAN-VEST | Edition year Ines Longevial ​​2018

--

EVIAN-VEST | Edition year Ines Longevial ​​2018

Back to the source.

In 2018, Evian and Badoit are presenting a limited edition together for the first time. They are doing this with none other than Inès Longevial.

Evian has been collaborating with the world of fashion since 2007. The brand has collaborated with leading designers such as Christian Lacroix, Kenzo and Alexander Wang. For this 2018 limited edition, General Pop and BETC, who accompany the brand in its communication, have approached the artist Inès Longevial.

To create this edition, Inès Longevial ​​​​was inspired by the Alps, where Evian water comes from. "The ink symbolizes the journey of Evian water to the Alps where it springs, while the flowers represent the surrounding nature," she says.

Inès Longevial's paintings speak the same language as evian "live young". That's why she developed the unique "Back to the source" campaign for evian, which shows that man and nature are connected through pure water. On its 15-year journey, during which it is filtered through ancient glaciers in the heart of the French Alps, evian slowly but steadily acquires its uniquely balanced mineralization. Its low sodium content and balanced composition of minerals and trace elements make it ideal for mothers and babies. Evian is bottled directly at the source and remains untouched. This means you can enjoy it anywhere and anytime, as naturally pure and refreshing as at the source.

ABOUT Ines:

Inès Longevial ​​​​is a young, fun-loving and pop painter based in Paris. Originally from the south-west of France, the Spanish influence is one of the keys to understanding her work, which embodies the spirit of such masters as Pablo Picasso and Pedro Almodovar.

She started drawing and painting at a very early age and studied at a college of applied arts before obtaining her diploma in applied arts. Her paintings in oil, at the same time delicate and strong, focus on two main themes: femininity and nature. Using parts of the body, face and skin color, her art developed a novel and sensual body image in which women can be round and their skin can have different shades and colors. Inès' childhood, spent, as she says, "in the little house on the prairie", always feeds her work, where floral elements with numerous color nuances find their way to her canvases.

ABOUT evian

Pure elegance, purity and an inimitable taste are characteristic of Evian. The natural, Still mineral water comes from the Cachat spring in Évian-les-Bains, a spa town in the French Alps. The spring is surrounded by a 70,000 hectare nature reserve and no external influences can distort the purity of Evian. Filtered for 15 years through the rocks of the French Alps, the low-sodium Evian offers a naturally pure taste experience thanks to its balanced mineralization. It is the most widely consumed mineral water in the world.

ABOUT the vision

As part of the 2015 UN Climate Change Conference in Paris, Evian set itself the goal of becoming CO2 neutral by 2017. An important milestone on this path was the conversion of the plant in Evian-les-Bains. The new plant is therefore now making an important contribution to the brand's overarching goal.

The plant's climate neutrality was achieved through a variety of interlocking measures, such as the commissioning of a biogas plant. The plant now obtains all of its own energy from this newly built plant.

The modernized plant covers a total area of ​​130,000 square meters. This site includes ten new production lines and one of the largest private train stations in France.

The plant's carbon neutrality is certified by the Carbon Trust. The company helps other companies, governments and organizations to reduce their carbon emissions and operate in a more resource-efficient manner through consulting and controlling.

EXCLUSIVE:
The evian Limited Edition, which has now achieved cult status, is created annually by evian together with internationally famous designers.
In German online stores, the evian Ines Longevial ​​Limited Edition in the 75cl glass bottle is already only available in small quantities exclusively and only from us.

750ml Still