Crown Royale Deep Cleansing Shampoo is a unique, professional shampoo for all types of dog fur. It thoroughly cleanses the skin and coat of impurities. It provides the fur with the right texture. It revitalizes and enhances the natural color of the hair. It makes tired, dull fur regain its shine. It stimulates the skin and accelerates cell metabolism, promoting hair growth and reducing shedding. It contains biotin, also known as vitamin B7, which is a key nutrient supporting the health of fur and skin by stimulating hair growth, regeneration, and strengthening. It reduces static in the hair. It creates a rich lather that is easy to rinse out. Convenient for dilution. Leaves a gentle, long-lasting fragrance. Safe for use on cats. Crown Royale Deep Cleansing Shampoo: - deeply cleanses the skin and coat - nourishes, revitalizes, and intensifies coat color - provides the hair with the right texture - restores shine to the hair - reduces static - facilitates combing - leaves a pleasant scent - professional quality - concentrate 1:6 How to use: Apply the diluted shampoo (recommended concentration is 1:5-1:6) to damp fur. Massage until lather forms. Leave on for 2-5 minutes and rinse thoroughly. For very dirty or revitalizing fur, repeat the process. For optimal results, especially for pets with longer fur, use with Crown Royale Condition Plus.