Meet KMS California Conscious Style Everyday Shampoo — a daily cleanser crafted for normal to fine hair. Housed in a 750ml / 25.3oz bottle, this color-safe formula delivers weightless hydration, leaving hair with a natural feel and healthy shine without weighing it down.

Why this shampoo stands out

• Color-safe and sulfate-free, designed to protect color-treated hair while keeping strands lively and manageable.
• Weightless cleansing that nourishes without heaviness, preserving softness, movement, and natural body.
• 92% natural-origin ingredients and 97% biodegradability, balancing performance with a cleaner footprint.
• Smart blend of actives: Lactic Acid supports internal reconstruction for a stronger-feeling strand, Panthenol helps lock in moisture, Polyquaternium-53 smooths the surface for a polished finish.
• Moringa Seed Oil delivers antioxidants, hydration, and protection against environmental pollutants, while Oat Oil contributes soothing properties to support scalp balance.
• Low-allergy, clean fragrance with sparkling bergamot and green marine notes that refreshes without overpowering.
• Free from silicones, microplastics, mineral oils, dyes/artificial colorants, and animal-derived ingredients — a mindful choice for conscious styling.

What it does for your hair and scalp

Designed to cleanse without stripping, this everyday shampoo maintains the hair’s natural texture and brightness. Lactic Acid supports reconstruction from within, so strands feel stronger after each wash, while Panthenol keeps moisture locked in for a softer, more resilient hand. Moringa Seed Oil shields against environmental stressors, and Oat Oil helps keep the scalp balanced and comfortable. The result is clean, natural-feeling hair with a healthy shine that’s easy to style daily.

Ideal for

Anyone with normal to fine hair seeking a lightweight, daily cleanser that respects color-treated locks. It’s gentle on the scalp thanks to soothing oat-based ingredients, making it suitable for sensitive scalps while providing a refreshing, low-allergy fragrance.

How to use

• Wet hair thoroughly, then apply a small amount of shampoo.
• Massage into the scalp and work through the lengths to cleanse without stripping.
• Rinse completely and enjoy weightless hydration and a natural, healthy shine.