Brand Guidelines for the International Garden and Greenery Exposition, Osaka, Japan 1990 (Expo 90) designed in 1987 by Mitsuo Katsui. This is the original standards manual for the Expo. This includes folder, plus fifteen loose sheets cover the various logo lock-ups, English and Japanese logotypes, logo construction, colour palette and typography. A number of sheets include the spot colours, a sheet of colour chips.

Also, and super-rare, this also comes with the guidelines for the mascot Hanazukin-chan. This is a staple bound 8pp booklet outlining the colour and variations of the mascot.

These are A4 in size and in good condition for their age. The folder has a slight mark running across the cover, please see image.

Design : Mitsuo Katsui
Year: 1987
Format: 15 Sheets & Folder
Size: 305mm x 216mm
Condition: Good

Design sheets:

Introduction (Japanese)
Logotype Black & White
Logotype Colour
Logotype grid
Scaling logotype Black & White
Typefaces
Stationery Part 1
Stationery Part 2
Stationery Part 3
What not to do with the logotype
Logo Black & White
Logo Colour
Logo Construction
Colour chips