In 2016 we decided to do a little something different, and called up our friend éMad Maxé Rosen, who just loves to help people nail the perfect turkey recipe. This guy is so devoted he even kept his phone line open on Thanksgiving to field questions about America's beloved November bird. Max asked Chris to concoct a spice rub that smells like his kitchen on Thanksgiving, and Chris responded with enthusiasm. He concocted a delicious spice rub for a limited-time run of 5,000 bottles, which we then promptly ran out of. Ever since, fans have been clamoring to have it back.