It's A 10 Coily Miracle Hydrating Shampoo is a moisturizing cleanser crafted specifically for curly and coily hair. Housed in a 295.7ml / 10oz bottle, this formula delivers lasting hydration to revive dry, unruly curls from roots to ends.

Why this hydrating shampoo stands out for coils

• Root-to-tip moisture that nourishes each strand without weighing curls down.
• Gentle cleansing that cleanses effectively while preserving your natural oils.
• Designed to , helping coils spring back with shape.
• Targets frizz with a smoothing action that keeps curls soft, manageable, and glossy.
• Prepares hair for conditioner and styling, boosting results from wash day onward.

What you’ll feel and see

With regular use, this hydrating shampoo delivers lasting moisture that makes curls feel softer and more controllable. Expect a noticeable reduction in frizz, renewed bounce, and a natural shine that highlights your curl pattern. The lightweight cleansing base cleans without stripping, so your scalp stays balanced and your hair is primed for the next steps in your routine.

Who is it ideal for?

• Anyone with dry, curly or coily textures seeking long-lasting hydration and enhanced curl definition.
• Curly hair types that struggle with frizz, lack of bounce, or dull appearance after washing.
• Those who want a wash-day product that prepares hair for conditioner and styling without leaving residue.

How to use

Apply a small amount to wet hair, massage into a rich lather from scalp to ends, then rinse thoroughly. For best results, follow with a conditioner designed for curly hair to seal in moisture and support finished styling.

Pro tips for optimal results

• Use heat-free styling methods after washing to preserve moisture and define curls.
• Pair with a hydrating conditioner and a leave-in product tailored to your curl type for enhanced shine and manageability.
• Adjust usage frequency based on your environment and activity level to maintain balanced moisture without buildup.

Experience the difference of targeted hydration with It’s A 10 Coily Miracle Hydrating Shampoo—your first step toward softer, more manageable curls that look healthier and feel bouncier with every wash.