Meet Etude House Double Lasting Foundation SPF 35 in #23W1 Honey Sand — a high-coverage foundation that feels feather-light on your skin, delivering a soft matte finish that lasts from morning meetings to evening plans. This 30g / 1.05oz bottle is your go-to for a flawless, natural-looking complexion without the heaviness of traditional full-coverage formulas.

• Ultra-coverage with a weightless feel: A high-coverage formula that builds seamlessly without looking thick, effortlessly concealing redness, blemishes, and uneven tone.
• Soft matte finish: Lightweight texture that keeps shine at bay while maintaining a natural, breathable look—perfect for all-day wear.
• 24-hour wear with Double Fix system: Engineered to stay put from desk to dinner, reducing the need for touch-ups and keeping your base looking fresh.
• Buildable coverage: Layer as needed for more correction without risking cakiness or heaviness—even on problem areas.
• UV protection: SPF 35 provides daily sun defense, helping protect your skin during outdoor errands or commutes.
• Skin-friendly for all skin types: Formulated to work comfortably on a wide range of skin, with shade options designed to blend naturally into diverse tones.
• Authentic shade match: #23W1 Honey Sand offers a warm, honey-toned appearance that suits light-to-medium skin tones seeking a natural, luminous-matte finish.
• Made in Korea: Trusted K-beauty craftsmanship that pairs well with Etude House color cosmetics and skincare for a cohesive routine.

Why this foundation stands out

Etude House Double Lasting Foundation SPF 35 isn’t just about coverage—it’s about confidence. The combination of a true high-coverage formula with a weightless, soft matte finish means you can even out redness and minimize imperfections without feeling like you’re wearing a mask. The Double Fix system enhances longevity, so your makeup stays intact through varying light, humidity, and busy schedules. And with SPF 35, you gain daily sun protection without needing a separate sunscreen step in your morning routine.

Ideal for these scenarios

• Professional settings where a polished, natural look is essential.
• Long days that demand minimal touch-ups and reliable wear.
• Photos or events where you want camera-ready coverage without cakiness.
• All skin types seeking a breathable base that handles redness and minor blemishes.

Tips for best results

For a flawless finish with Etude House Double Lasting Foundation SPF 35:

• Start with a small amount and build gradually toward your desired coverage to avoid heaviness.
• Pair with a compatible Etude House primer or skincare to optimize wear and skin compatibility.
• Blend with a damp makeup sponge or a soft brush for seamless edge transitions, especially around the jawline and hairline.
• If you need extra coverage in targeted areas, apply a light layer of concealer only where needed rather than piling product in one pass.
• Set with a translucent powder if you have oilier skin or want an extra-matte finish while maintaining a natural look.

What you’ll love about the shade

The #23W1 Honey Sand shade is designed to harmonize with warm undertones in light-to-medium complexions, providing a seamless blend that evens out skin tone without muting natural color. The result is a refined, natural-looking complexion that reads as “you, but perfected.”

Elevate your everyday makeup routine with Etude House Double Lasting Foundation SPF 35. It’s more than a base—it's a durable, skin-flattering solution that adapts to your day, so you can face everything with a confident, polished complexion.