The newly formulated anti-aging cream for strong and revitalized skin. The improved Skin Empowering Cream is based on Shiseido research that shows that men's skin begins to show signs of aging, such as deep wrinkles, loss of elasticity, and sagging, starting at age 40 (10 years earlier than women).

Soft Shell Emulsion Technology: Thanks to Shiseido's unique Soft Shell Emulsion Technology, it visibly improves wrinkles, boosts skin's firmness, and alleviates loss of elasticity. The luxurious, rich texture absorbs quickly and provides 48 hours of hydration*. Skin looks refreshed, firmer, and feels more youthful.

Important ingredients:

Somei Yoshino Leaf Extract: Anti-oxidant properties

Retinol ACE: Helps reduce wrinkles, ATP/HA production

Tsubaki (Camellia) Seed Extract: Antioxidant Properties

Dipotassium Glycyrrhizinate: Helps slow down the skin aging process