Family-run Berry Bros. & Rudd (BBR) was established as a small cafe in 1698 in London-town and is the United Kingdom's oldest wine and spirits merchant. Starting out selling coffee, Berry Bros. & Rudd diversified their offering across the years, moving into tea, cocoa, spices, snuff and more, before launching a ginger liqueur in 1903 for King Edward VII from their iconic home in London's West End. Berry Bros. & Rudd Islay Blended Whisky is a 44% ABV Blended Malt Scotch Whisky from The Hebridean Island of Islay, a region recognised the world over for its peaty-style whiskies. A hand-picked, smokey dram blended from casks from only the finest Islay distilleries.