Meet the Aveda Botanical Repair Strengthening Shampoo—the repairing cleanser crafted to protect and fortify hair from the inside out. Designed for all hair types, this vegan formula works from the core of each strand to reduce breakage and leave hair more resilient after every wash.

• Bond-building technology: Strengthens and repairs hair from within by rebuilding bonds at the core of each strand, helping you achieve noticeably healthier, more durable hair over time.
• 90% naturally derived, vegan formula: A clean, plant-powered cleanse that respects both your hair and the planet—free from silicone, parabens, mineral oil, and synthetic fragrances.
• Heat and UV protection: Shields strands from heat damage up to 450°F and guards against UV drying effects, helping daily styling and sun exposure take less a toll on your hair.
• Color-treated and chemically processed friendly: Safe for color-treated hair and chemically treated textures, so you can refresh your shampoo routine without compromising color or processing.
• Pure-fume aroma: Subtly scented with Aveda’s pure-fume aroma for a refreshing wash that doesn’t overpower your day.
• Generous size: 1000 ml / 33.8 oz bottle—plenty to support consistent use and long-term results.

Why this matters for your hair

Traditional cleansing can strip moisture and leave hair feeling brittle. Botanical Repair Strengthening Shampoo goes beyond cleansing: it fortifies from the inside, helping to reduce breakage and improve resilience. After washing, hair feels lighter to manage, easier to detangle, and creates a more solid foundation for conditioning and styling.

Who should consider it

• Anyone looking to strengthen hair that’s prone to breakage or has been exposed to heat styling, color processing, or chemical treatments.
• Those who want a gentler cleanse that nourishes without stripping, with a fragrance that’s sophisticated yet subtle.
• People seeking a vegan, naturally derived formula that aligns with clean beauty preferences.

How to use for best results

Apply to wet hair, massage into scalp and through the lengths, then rinse. Follow with a conditioner to seal in the strengthening benefits. Use as part of a regular routine to support ongoing bond reinforcement and protection from daily stressors like heat styling and sun exposure.

What to expect

• Cleaner hair that doesn’t feel stripped or dry
• Improved manageability and a healthier appearance over time
• Stronger strands with bonds reinforced at the core, yielding enhanced resilience against future damage