Binding: Hardcover
Description: hether you run a giant corporation or workin a small business it's more than likely thatyou regularly deal with people of differentcultures from customers and suppliers tosalespeople and colleagues. It simply can t be overstated: You will havetrouble succeeding in business today if youdon t appreciate and know how to activelymanage global cultural diversity. Managing Across Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today sglobal business environment. Experts in the field of cross - cultural training Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean how tointerpret them and most importantly howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You ll learn how: Intel's powerful global corporateculture is a critical element of itshistoric success Colgate - Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures You ll also find out how underestimatingcultural influence caused serious problemsfor organizations like Daimler Chrysler and Wal - Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms gestures and language vagaries ofother cultures. This in - depth strategic guidewill help in every facet of business fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.
Title: Managing Across Cultures: The 7 Keys To Doing Business With A Global Mindset
Author(s): Schell Michael
Publisher: Mcgraw - Hill Education - Europe
Barcode: 9780071605854
Pages: 368 Pages, 0 Illustrations, Unspecified
Publication Date: 5/1/2009
Category: International Business