Binding: Paperback
Description: Netnography has become an essential tool for qualitative research in the dynamic complex and conflicted worlds of contemporary technoculture. Shaped by academic fields industries national contexts technologies and platforms and languages and cultures for over two decades netnography has impacted the research practices of scholars around the world. In this volume 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From Covid - 19 to influencer empathy gambling and the Dark Web to public relations and the military AI and more - than - human netnography to video - streaming and auto - netnography there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up - to - date understanding of the most pressing issues and opportunities. This book is a must - read for those interested in technology research methods and contemporary culture.
Title: Netnography Unlimited Understanding Technoculture Using Qualitative Social Media Research
Brand: Taylor & Francis Ltd
Barcode: 9780367425654
Pages: 326 Pages, 20 Tables, Black And White; 27 Line Drawings, Black And White; 18 Halftones, Black And Wh
Publication Date: 12/30/2020
Category: Organizational Theory & Behaviour