Binding: Hardcover
Description: In the current economic climate nonprofits need to focus on ways to stand out from the crowd win charitable dollars and survive the downturn. Effective mission - focused communications can help organizations build strong identities heightened reputations and increased fundraising capability. Brandraising outlines a mission - driven approach to communications and marketing specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning branding campaigns and materials that leverage solid strategy and great creative with a unique focus on the intersection of communications and fundraising.
Title: Brandraising How Nonprofits Raise Visibility And Money Through Smart Communications
Author(s): Durham Sarah (Big Duck Consulting New York)
Publisher: John Wiley & Sons Inc
Barcode: 9780470527535
Pages: 208 Pages, Drawings: 17 B&W, 0 Color; Tables: 3 B&W, 0 Color; Exhibits: 7 B&W, 0 Color
Publication Date: 12/1/2009
Category: Non-Profitmaking Organizations