Founded in Vancouver, Canada in 1998, Lululemon is an athletic wear brand that rose to prominence by developing pants optimized for yoga activities. Its shirts, pants, outerwear, everyday wear, and sportswear, which boast exceptional functionality and tactile feel, are the result of meticulous research into physical movement, a process sometimes referred to as the "science of the senses." Furthermore, the brand is credited with pioneering the so-called "athleisure" look by presenting fashion that can be worn comfortably not only during workouts but also at work or in daily life.

Having grown rapidly, Lululemon has created a unique demand capable of standing shoulder-to-shoulder with global sports brands that have long dominated the market; this success is underpinned by a brand philosophy that encourages mutual growth and coexistence between the brand and consumers by building communities through stores and local ambassadors.

Published in 2019

140 pages / Paperback