Sum Lures Frank Sam 70mm Floating Lure Mazume SP

70mm | Floating

The Sum Lures Frank Sam 70mm Floating Lure is a surface/wake-style lure made for situations where predators are looking up.

The point is not depth; it is presence, surface disturbance, and giving fish a target that stays high in the water column.

Use a steady crawl when you want a clean wake, or mix in pauses and short twitches when fish are following.

The pause is important because many surface strikes happen when the lure stops escaping and looks easy to catch.

It is strongest around low light, calm pockets, weed edges, rock walls, drains, shallow flats, and bait schools near the top.

If fish are holding deep or the surface is too rough, a sinking minnow or vibration lure will usually be more efficient.

TARGET SPECIES: bass, snakehead, sea bass, barramundi, trevally, queenfish, and surface-feeding predators hunting bait near the top.