All American ADs 70sThis volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head to head with the Me Generation. Hardcover, 19. 6 x 25. 5 cm, 2. 14 kg, 640 pages
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This volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post-hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation.