From the Manufacturer:

Color Wow Youth Juice Collagen Scalp Treatment helps create optimal scalp condition for youthfully thick, supple, resilient hair. For all hair types. Ideal for hair that’s thinning, shedding or breaking.

As scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles’ grasp on strands is weakened, leading to increased shedding and hair thinning. Youth Juice helps preserve, protect and promote collagen to keep your hair thick, strong, in its prime!

• Helps keep hair in its prime: thick, strong, supple
• Proven to reduce shedding by up to 90%† in 28 days
• Creates optimal conditions for hair growth
• No greasy feel or build up