With Joico's Defy Damage In A Flash 7 second treatment, damaged hair is quickly repaired using its bond-building formula. Just one application after shampooing strengthens and protects hair from harm. This treatment incorporates Enhanced Bonding Technology and liquid keratin, vital components for attaining healthy hair. Enhanced Bonding Technology strengthens and bolsters bonds, resulting in visibly healthier and more resilient hair. With liquid keratin, hair is able to withstand up to 20 times more breakage and is left feeling luxuriously smooth without any added weight. This treatment is great for colored hair, free of silicone, and certified by PETA for globally approved, animal-free testing.