L'Oréal Paris Preference 1.0 Black, Rich Luminous Fade-Defying Permanent Colour

Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair.

Key Benefits
Rich Luminous Fade-Defying Hair Colour.
Up to 9 Weeks of Colour Longevity and Intense Shine.
Up to 100% Grey Coverage.
Up to 90% Less Breakage.
Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters.
Suitable for All Hair Types & Textures.

Get more from your colouration experience, no appointment needed:

Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.
Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.
Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.