[DID YOU KNOW?] There can be excess levels of metal in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage & premature colour fade. To help protect your hair from it, you can use the professional Metal Detox haircare routine. For maximum protection & results ask your Hairdresser for the exclusive first-step in-salon treatment. copper [INNOVATION] Our first anti-metal detox cleansing cream shampoo which gently cleanses your hair from particles deposited from water.

[BACKED BY SCIENCE] This professional haircare range uses patented technology enriched with Glicoamine. The range tracks & neutralizes metal inside hair. This range is backed with 7 years of research and 7 patents. Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan

[BENEFITS] Hair is smoother, up to 2 times shinier & feels more nourished. Luxurious foaming texture & fresh citrus scent. Caring, colour-safe formula. This shampoo was awarded 'best Colour safe shampoo' in the Cosmopolitan Beauty Awards 2021. instrumental test shampoo and mask vs unwashed hair

[PROFESSIONAL FORMULA] Co-developed with professional hair experts. Used & loved in salon by thousands of hairdressers in the UK and Ireland.