This book is the exciting result of some fifteen years of experimentation in training creative capacity. It not only identifies the psychological processes involved in creativity but also explores the methods by which creative potential in individuas and groups can be stimulted and directed to the solution of specific problems. Synectics theory, which holds that creative efficiency in people can be markedly increased if they understand the psychological process by which they operate, is effectively demonstrated in dozens of case studies of groups in actual problem-solving sessions. With broad implications for the sciences, the arts, and education, Synectics has proven particularly meaningful and provocative to businessmen and executives whose livelihood depends on the development of new ideas., ISBN13: 9780060324308 ISBN10: 0060324309 Material Type: hardcover