New Lipikar Urea 10% is an anti-dryness and anti-irritation lotion clinically proven to decrease the appearance of dryness by -98% after the first use. It visibly improves the appearance of dry skin and contributes to eliminate flaky and rough skin. Clinically tested on skin prone to keratosis pilaris, xerosis and psoriasis. Clinical Study on 54 people.

Specifically Formulated For: Dry, rough, flaky skin. Suitable for children, adults, and elders. Also suitable for keratosis pilaris, xerosis and psoriasis prone skin

Key Ingredients: Urea 10%: Gives natural keratolytic effect to improve skin cell renewal - smooth skin - preserves skin hydration.

Allantoin: Soothes the feeling of irritation. Deeply moisturises the skin by retaining water and stimulates cells regeneration.

Shead Butter: Provides an ideal amount of fatty acids to the skin.

Recommended by Dermatologists: La Roche-Posay is the No. 1 Dermatologist recommended brand in the UK

Study of 73 Consultant Dermatologists Jan-April 2023.

Key Benefits: REDUCE the signs of dry skin and prevents the relapse of roughness, flaking, tightness and sensations of itching.

RESTORE the skin elasticity.

SMOOTHE even extremely dry skin

ANTI IRRITATION FOR 48H: Proven to prevent the re-appearance of irritation for 48H Clinical study on 49 people, application for 14 days and measurement 2 days after the last application.