Have you experienced the difficulty of leading a team of people? Do you need to develop your authentic leadership skills that lead to success? We are living through one of the most disruptive moments in the history of mankind. Since the financial and health crisis, leaders are more important than ever. However, the problem is the crisis of confidence in leadership. Trust in business leaders is at an all-time low. The world has changed and leaders have to change. Are you up to the challenges and opportunities we face? What does a person need to be a good leader? Authenticity is the new mantra, the most important attribute for success in business and in life. Being Authentic is the revolution in leadership. The traditional leader who influences with command and control is giving way to the authentic leader who motivates and inspires from within. Authenticity is an amazing journey that begins when you assume the intention to be aware of yourself, to show yourself as you are, and continues throughout your life working to achieve your best version and putting your talents at the service of others. Margarita Mayo presents the 3 C's of leadership model and encourages you to explore these three areas that distinguish the authentic leader - Heart, Brain and Community - in your company and in your life. Through 9 inspiring stories, from multinational managers to entrepreneurs, as well as over twenty years of scientific research, you will learn the 9 competencies of true leadership with scientifically proven tools. Conquer the fear of being authentic. It's not about having superpowers or being perfect, it's about discovering your essence and acting accordingly. You need leaders who motivate with passion, humility and accountability, who are growth-minded, open to feedback and resilient, and leaders who help others to be better, to form a sustainable community and society. Ideal for managers, senior executives and aspiring leaders in work, family and personal environments: boss-subordinate, doctor-patient, therapist-client, teacher-student, coach-client, coach-athlete, father/mother-sons/daughters, friend-friend. Being Authentic captures the value of authenticity in the positive transformation of individuals, teams and organizations. It offers you guidelines and the best tools in a practical framework that anyone can follow to overcome adversity and seize opportunities throughout your work and personal life. "The world needs authentic leaders more than ever. For all those who lead and who aspire to lead people, a must-read." STUAR CRAINER AND DES DEARLOVE, FOUNDERS THINKERS50 "The book shows your ability to lead with authenticity and original ideas, as well as brilliant flexibility... I would like to give my highest recommendation for reading this book." DIEGO DEL ALCAZAR, FOUNDER PRESIDENT OF IE BUSINESS SCHOOL "A powerful guide that helps leaders understand who they really are. A book that every person in a leadership position should read." DR. JOCHEN MENGES, JUDGE BUSINESS SCHOOL, CAMBRIDGE UNIVERSITY "At a time when the actions of leaders are evaluated with a magnifying glass more than ever, Dr. Mayo masterfully explores and explains the ingredients of authentic leadership." DR. LUIS ROJAS MARCOS, PROFESSOR OF PSYCHIATRY, NEW YORK UNIVERSITY "The book offers original guidelines based on rigorous research studies on authentic leadership. A practical guide for anyone interested in becoming a better leader in the digital age. ˇHighly recommended! ISAAC HERNANDEZ, NATIONAL DIRECTOR OF GOOGLE CLOUS, SPAIN AND PORTUGAL "A brilliant, fresh and recommended read for all of us who are motivated to learn how to be true leaders." JOSE AMORETTI, VICE PRESIDENT HR CORPORATE EUROPE AND MIDDLE EAST, BMW GROUP".